Showing 4 of 4 content results
Travel, Tourism & Leisure The brand dilemma: hotels’ roadmap to 2020
In the battle for guests, branding has traditionally been a powerful weapon. Customers, whether travelling for leisure or business, sought familiar names that offered a consistent experience. Innovative loyalty programmes encouraged them to return to the same hotel groups again and again.
Travel, tourism and leisure Business model innovation: Hotels' roadmap to 2020
Guests are less loyal and more demanding than ever before. They use online travel agents (OTAs) and aggregators to find the best hotels and deals – which helps operators fill their rooms, but at a cost.
Hospitality and Tourism Hotels 2020: Welcoming tomorrow's guests
The hotel industry is going through a period of unprecedented, irreversible change and will look very different in 2020 than it does today.